|REGISTRATION OF TRADEMARKS IN MOLDOVA AND THROUGHOUT THE WORLD!|
The longer you put off
the registration of your trademark -
the more you jeopardize
What is a trademark?
By trademark we understand any visible sign or device used by a business enterprise or an individual to identify their goods and distinguish them from those made or carried by others. Origination of trademarks can be traced back to medieval times, when craftsmen put their signatures or other special signs on the pieces of art or utilitarian goods that they produced. In the course of time these signs gradually evolved into a modern system of protection and registration of trademarks. The system helps consumers identify and purchase goods or services, since their character and quality is certified by a distinguishing trademark and meets the consumers' requirements.
What function does a trademark perform?
A trademark gives to its holder a protection in the form of an exclusive right
to use the mark for identification of his goods and services among others, or to transfer the
right to the other party in exchange for remuneration. Normally the term of protection
is 10 years, however it may vary, since after the expiry of the initially established term the
protection may be prolonged indefinitely, provided that necessary additional fees are paid. The protection
of the registered trademarks is effected through courts, and in most countries they are competent
to take measures to stop the infringement of trademark rights.
What trademarks can be registered?
The possibilities in this respect are practically endless. Trademarks may be words or groups
of words, letters, numerals, devices, names, the shape or other presentation of products or their
packages, color combinations with signs, combinations of colors, and combinations of any of the enumerated
What is the procedure for registration of trademarks?
First of all a proper application should be submitted to a national or regional
patent and trademark office through a special representative (patent attorney). Such application must contain
a clear image of the mark meant for registration, including clear representation of the color, shape
or 3D-elements. It should contain a list of goods and services to be covered by the
would-be protection. For a mark to be registered it must meet certain requirements. Primarily,
it must be distinctive, so that customers could recognize it as an attribute
of a certain product at the same time not confusing it with other marks pertaining to other
products. Trademark must not misinform or deceive customers, nor shall it contradict ethic and moral norms
On what territory is the protection in force?
Almost all countries of the world carry out the registration and provide protection for marks on that
territory, where the corresponding certificate of registration was issued. Every national or regional patent
office has a national register of trademarks containing exhaustive information on all applications
for registration and extension, which facilitates the conducting of the examination and search
as to registrability. National registration is effective only within the borders of the country
where this registration took place.
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